Masking SMS
How to get a masking sender ID in Bangladesh
By the Amar SMS team6 min read
Quick answer
To get a masking sender ID in Bangladesh, pick a sender name of up to 11 English letters or numbers, submit it with your NID and a valid trade license through your SMS provider, and wait for the mobile operators to approve it, usually within a few working days. Registration is free with Amar SMS, and masking SMS then costs from ৳0.49 per SMS.
Key takeaways
- Sender name: up to 11 English letters or numbers, no spaces.
- Documents: NID and a valid trade license. Schools may also need an authorisation letter.
- The mobile operators approve the name, usually within a few working days.
- Registration is free with Amar SMS; you pay only for SMS sent (from ৳0.49).
- Until the name is approved, you can already send non-masking SMS.
What is a masking sender ID?
A masking sender ID is the name that appears instead of a phone number when your customers receive your SMS, for example “AmarShop”. It makes messages recognisable and harder to fake. Learn how it compares with regular SMS in masking vs non-masking SMS.
Rules for choosing your sender name
- Up to 11 characters. “AmarShop” (8) works; “AmarShopOnline” (14) is too long.
- English letters and numbers only. No Bangla, spaces or symbols.
- Match your business. Use your brand or business name as it appears on your documents, or a clear short form of it.
- Don't imitate others. Names that look like another company, a bank, a mobile operator or a government body are likely to be rejected.
| Sender name | Likely result | Why |
|---|---|---|
| AmarShop | OK | Matches the brand, 8 characters |
| ABCBank | OK if you are ABC Bank | The name must belong to your business |
| Amar Shop | Change it | Contains a space |
| AmarShopBD24x | Change it | 13 characters |
| GovtNotice | Likely rejected | Looks like a government body |
Documents you need
| Document | Who needs it |
|---|---|
| NID number and a clear scan or photo | Everyone opening an account |
| Valid trade license | Everyone applying for a masking name |
| Authorisation letter on letterhead | Educational and some other institutions |
Step by step: register your masking name
- 1
Create your account
Register at amarsms.com/register and verify your phone and email.
- 2
Upload your NID
Add your NID number and a clear scan or photo for account verification.
- 3
Submit your sender name
Enter the name (up to 11 English letters or numbers) and upload your trade license.
- 4
Operator approval
We submit the name to the mobile operators. Approval usually takes a few working days.
- 5
Recharge and send
Once approved, choose your name as the sender in the dashboard or the API and start sending.
Ready to begin? Create your account. Registration is free.
How long does it take and what does it cost?
Approval is done by the mobile operators, so the time depends on them. It usually takes a few working days after your documents are verified. There is no registration fee with Amar SMS. You pay only for the SMS you send: masking SMS costs ৳0.49 to ৳0.58 per SMS, depending on your plan. See the price list.
